No UK law requires pollsters to publish sample sizes or raw data. Disclosure is governed by the voluntary British Polling Council rules, which oblige members to publish sample size, dates, method and client, with fuller tables where practical. In September 2026 the Council said a Channel 4 News investigation into Reform UK polling by member JL Partners showed breaches of its client-disclosure rule.
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21 Opinions
Publishing the data won’t make viewers read it. Sadly it is obvious that people don’t read beyond a headline let alone research facts behind them. So polling would be no different.
Not much to say on this but it makes a lot of sense and will reveal partisan polls which are designed to confuse & obfuscate not enlighten.
Polling organisations are private companies, they all have a "iean." Just take their data with a pinch of salt.
No. Because they'll lie about it anyway.
An obvious transparency measure. Polls are often deliberately misleading
Yes, opinion polls can (and do) manipulate question order and data to portray a preconceived position. They are essentially a pointless exercise: the only poll that matters is the one at a ballot box. Therefore, no requirement to legislate.
Polls become propaganda tool, so every step to change it will be welcome. Obviously more important than sample size is sample selection - and this also should be provided.
This was made originally to get RefNation to publish figures but they wanted the wording changed.
I think so. So we can draw our own conclusions. As long as it does not mean they lose revenue.
Yes. Polling organisations influence public opinion, elections and political narratives. That influence demands transparency and accountability. Publish sample sizes, raw aggregate figures, weighting methods, question wording, funding sources and commissioning clients. Let the public examine how conclusions were reached rather than blindly accepting a headline percentage. Protect individual respondents' privacy, but end the selective disclosure and statistical sleight of hand