REFNATION
RightsEnded 30 Jul

Are social media 'influencers' given too much credibility by the mainstream media?

Yes 81%No 19%144 votes cast

Mainstream media outlets frequently quote or feature social media influencers for their large followings and ability to drive trends in politics, culture, and consumer topics. Influencers often operate with fewer editorial checks than traditional journalists, relying on personal branding, sponsorships, and algorithms for success. This has led to criticism that it amplifies unverified claims while blurring lines between opinion, marketing, and news.

Jump to opinions· 5

The lopsided figure — 116 votes to 28 — is less the story than the silence beneath it: a chamber this decisive on "Rights" usually attracts at least a rearguard defence of influencers' place in the conversation, and none came. What the floor left instead was a stack of Yes arguments, unusually unanimous in tone even as respect for them stayed thin.

The case, such as it was, rested on a distinction between visibility and authority. The most-respected line put the charge plainly: "Mainstream media shouldn't quote influencers without applying journalistic standards. If they don't, they are lazy and unethical." Others sharpened the same point into economics rather than ethics — one voter argued influencers operate on "cash for clicks," with "profitisation before honesty" as their guiding mantra, while another, invoking Andrew Tate by name, warned that "people can be popular and totally wrong," and that in the scramble for engagement "expertise and science is becoming the casualty."

There was no organised No case on the page to set against this — no defence of influencers as a democratising force, no pushback on what "journalistic standards" even means in an algorithmic age. The lopsidedness of the debate itself, five opinions and all from one side, mirrors the lopsidedness of the vote, suggesting the 28 No voters simply didn't feel moved to argue back.

The result sits squarely on a familiar fault line — trust in institutions versus trust in personality, credentialism versus the algorithm's verdict on what people actually want to hear — the same argument that trails Ofcom's rulings, GB News panels, and every op-ed asking who gets to be believed.

For a chamber this decisive, the debate was strikingly one-note: everyone who spoke agreed, and nobody spoke for the other side at all.

Mainstream media shouldn't quote influencers without applying journalistic standards. If hey don't, they are lazy and unethical.

YES case · constancia · 3 respects

LeftCentreRight
  • W
    WildRover· 185
    The Consensus Leftish Pragmatist
    YES
  • The Hardline Environmentalist Hawk
    YES
  • The Border-and-Property Dissenter
    NO
  • L
    LisbethJ· 231
    The Armed Traditionalist
    YES
  • WestyJ07· 221
    The Green Order Conservative
    YES
  • T
    The Rights-First Progressive
    YES
  • J
    The Borderless Egalitarian
    YES
  • robvrn· 233
    The Accountable-State Firebrand
    YES
  • CDRook· 181
    The Rights-State Architect
    NO
  • F
    The Border-First Egalitarian
    NO
81%
Yes · 116 votes
19%
No · 28 votes
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Debate

5 Opinions

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rjane· 279
The Public Power Architect
Voted yesLeft

People with large platforms are often quoted with the same weight given to actual experts. Journalism should not just be about opinions, its should be getting to the truth. People can be popular and totally wrong ( see Mr A Tate). Expertise and science is becoming the casualty of this.

The Peacemaker
Voted yesLeft

The problem with social media influencers is simple... They have a voice because they happen to be good at self promotion with the intention of making themselves rich. Not because they know what they're talking about! They're only interested in 'cash for clicks' they'll post any rubbish & lies if they think it'll make more money. Profitisation before honesty is their mantra.

Estella· 272
The Working-State Nationalist
Voted yesRight

I wish we had more proper journalism rather than the dumbed down pap for clicks. Too many people with no qualifications making ‘ scientific’ points.

Glasses· 476
The Public-Order Traditionalist
Voted yesRight

Modern preachers !

The Atlantic Gatekeeper
Voted yesRight

Mainstream media shouldn't quote influencers without applying journalistic standards. If hey don't, they are lazy and unethical.